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FACT #1: Creating Relationships with your Customers.

Creating strong relationships with your customers and clients is critical to everything you do.

Rather than constantly hunting down new customers or clients, you’d much rather create a valued environment that benefits your existing readers and customers and keeps pulling them back. You don’t advertise in the traditional sense; instead, your readers do a great job of “spreading the word” for you.

It’s about having consummate respect, always, for your audience and your market.

It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).

It’s about making a commitment to creating a quality experience for your customers and subscribers.